Our passionate commitment to encourage as many restaurants as possible to participate in the London Restaurant Festival in 2010 is now well underway.

We want hundreds of restaurants across the capital to be running their own Festival Menus this year. Ingenious, affordable and nourishing menus that excite regulars and entice new customers.

A founding principle of London Restaurant Festival is supporting the restaurant industry in London and the whole team at LRF will be focusing hard on this in 2010.

Restaurant Pre-Registration Opens Today

The first important news is that the restaurant sign up process has been completely overhauled, and simplified, so you will now be able to swiftly register online.

We are pleased to announce that from today we are opening pre-registration. This opportunity is primarily open to all the restaurants that took part last year and those who register will receive 10% off the sign-up costs as a thank-you for supporting us in year one.

On the subject of cost, we’ve simplified that too. This year we have decided to have one fee for each restaurant and this will be £110 per restaurant.

This means that pre-registered restaurants will pay £99. This offer is open until 30 March.

New Bloggers for 2010

This blog also marks the start of regular blogs from Fay Maschler, myself and the wonderful Penny Watson who is in charge of all the restaurants involved in LRF. There will also be some other guest bloggers in the months ahead.

We will announce our exciting schedule of events in April so if you want to be one of the first to find out what’s going on then do join our mailing list.

Thanks very much for your continued support. Here’s to our second year and to making London Restaurant Festival 2010 the internationally renowned celebration of restaurants that the capital deserves.