The announcement of London Restaurant Festival’s exciting partnership with American Express was the big news from last night’s event at The Club at The Ivy where key chefs, critics, PRs and restaurateurs gathered to learn more about LRF 2010.
American Express were partners in 2009, the first year of the festival, and were so enthusiastic about our fledgling efforts they have decided to come on board in a more significant way. It’s great for the London Restaurant Festival and all the restaurants that take part.
Fay and I also made it very clear that our chief intent this year is to double the amount of restaurants that run Festival Menus; we’re gunning for 800. Rosie Boycott, chair of London Food, stepped in for Boris who is understandably on Tory call this week. Both Boris and Rosie shored up their support for LRF as we move into year two which is great news. Visit London are also going to keep supporting the festival in many ways.
There was a palpable sense of excitement from a packed Club at the Ivy last night that the London Restaurant Festival just might be something that really has captured the imagination of both the restaurant industry and the public.
At last, London has the beginnings of a restaurant festival that could become internationally recognised for years to come. About time too.
Restaurant Registration Now Open
There’ll be lots more information and details about the London Restaurant Festival in partnership with American Express over the coming weeks and months but the key thing for now is to get as many restaurants signed up as possible.
From today they can do this simply, quickly and affordably through our online registration form
Thanks very much to everyone for their support to date.


As a finale to the first ever London Restaurant Festival we headed east for our awards – and what a wonderful evening it turned out to be. Some 250 of the most influential chefs, critics and restaurateurs in the industry turned out.












The idea for the Gourmet Odyssey was hatched a few years ago when Fay organised a Gourmet Gallop for winners of an Evening Standard competition. We took ten people to four different restaurants and they had a course in each. It was a triumph.






The successful bidder had paid £23,000 for the one-off opportunity with money going to
And so, less than a year after the idea was hatched the first London Restaurant Festival has begun. I am writing this from our fantastic chrome 1950s Airstream caravan in Covent Garden that is operating as our 