Six weeks to go

It’s now just six weeks or so until the first London Restaurant Festival kicks off and the team have been working hard all summer to make sure it’s as great a success as possible. From now on there will be regular updates on my blog to keep you really up to date with everything that’s going on.

Managers’ seminars

This week we’re holding our two managers’ days for all the restaurants to date who have signed up to run Festival Menus – we’ve now got just over 400 so our target of 500 for the first year of the festival looks well within reach.

Tickets go on sale

A limited number of tickets have now gone on sale for Gourmet Odysseys and The Big Roast and they are being snapped up with encouraging haste.
I am told that one company has decided to reserve an entire bus for one of the itineraries.
Once we have our main press launch on Sept 9th we will put all tickets on sale so it would be worth booking now for the one-off events to avoid disappointment. I think at the last count some 100 or so press were coming so the coverage should be broad.

Press coverage and your feedback

On the subject of press, we’re getting an increasing amount of enthusiastic coverage and the other day a friend from New York called to say that the festival was getting play in papers there.
On another point, it would be great to get your comments on any element of the festival as we intend to use all feedback to help us grow and improve the the London Restaurant Festival for 2010 so please do post your comments on this blog. This includes any ideas for events that you may have.

Keelung for Eat Film

However, the focus now is getting all the details in place for year one and I’m pleased to say that we’re on track.
It’s not all work though. Fay and I went to the most wonderful Taiwanese restaurant the other day called Keelung to create the menu that will be served after the screening of the wonderful Eat, Drink, Man, Woman – a key part of one of my favourite events Eat Film. By the way, it’s going to be on the Tuesday of the festival and the film will be played at the Curzon Soho a short walk from Keelung. Tickets will be on sale soon.

Off now to prepare for tomorrow’s managers’ day which is generously being hosted for us by the Millennium Hotel in Mayfair for which many thanks.
I’ll be back with more news shortly.

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